prer • na
[PRAYER-nah] : noun
Inspiration (Hindi/Sanskrit)
Me, a Senior Product Designer with 8+ years of multisided SaaS, B2B, and B2C experience.
Prerna turns complexity into clarity, makes chaotic workflows intuitive, and upholds design as advocacy.
Example:
— where I’ve been so far —
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Amazon vendor negotiations portal
employee experience • data display • complex workflows
Helping Amazon Vendor Managers plan and calculate negotiation outcomes and maintain vendor relationships.
↑ 90%
usability score increase
“Such an improvement from the previous tool!”
~ Amazon vendor manager
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Amazon warehouse merchandise decanting
employee experience • accessibility • multimodal
Promoting warehouse worker safety, ease of task fulfillment, and operational efficiency.
↑ 32.3%
Max increased cases/hr
↑ 24%
Max increased units/hr
“This is exactly what we were looking to incorporate across all associate tools.”
~ Amazon Accessibility Bar Raiser
Surgical imagery censored in preview for viewer comfort, but uncensored on full case study page to demonstrate design context.
Surgical video assessment and processing
employee experience • scaling business • multisided SaaS platform
Increasing C-SATS’s capacity for clients and scaling the business by creating a new, complex, and collaborative surgical assessment tool.
↓ 75%
human time spent processing each video reduced
750% of original goal achieved
“This streamlines my work so much!”
~ C-SATS Media Manager
Surgical imagery censored in preview for viewer comfort, but uncensored on full case study page to demonstrate design context.
Surgical context tagging
B2B, B2C • multisided SaaS platform • data-driven design strategy
Improving surgical feedback, and my role in pivoting project strategy through research and data-driven design strategy.
66%
of incoming cases tagged in 1 month
132% of goal achieved in 1/3 the goal period
“It increases my confidence that the reviewer is giving clinically appropriate feedback to my case.”
~ C-SATS performing surgeon
Agricultural business insight displays
B2C • data displays • scalable business insights
Making agricultural data easy for small, independent farmers to consume, and enabling the creation of a mobile app.
1k+
app downloads from Play Store
9
updated categories of data display
“This will make such a difference. It’s so much clearer!”
~ CHS cooperative farmer
Surgical learning in an app
B2C • mobile app • onboarding and acquisition
Transforming an existing SaaS multisided platform into a native app, and defining the login and onboarding experience.
5 stars ⭐⭐⭐⭐⭐
on the Apple store
“One of the best tools to teach and learn from experts in the field. Easy to use and great to review surgeries and give insight.”
~ zurdojc, on the Apple store
Testimonials
“It’s not an exaggeration to say that Prerna is a joy to work with. Her user centered approach to UX research and design is thoughtful, creative, and based on proven UX principals and best practices. I’ve had the privilege of working closely with her on several projects where she demonstrated collaborative and inclusive leadership. She is organized, methodical, and welcoming of feedback. Her passion for translating user needs and wants into excellent UX design shines through in every project I’ve worked with her on and I cannot recommend her enough!”
Florina Linco
Fractional VP of Strategic Partnerships & Ecosystem GTM | Flourishing Strategic Advisors
“Prerna reported to me at Johnson & Johnson - C-SATS for many years, and was an integral part of the successes of our design team. She brought to the team her exquisite attention to detail, solid problem solving skills, and a strong work ethic. Over the course of her tenure she demonstrated a consistently strong talent for getting to the heart of requirements, empathizing with our users, and designing solid solutions…as a manager, I truly appreciated being able to trust Prerna with any project I gave to her, knowing that she would take ownership and be responsible for its success. On top of that, Prerna was a joy to work with and I hope to have the opportunity to work with her again. Highly recommended!”
Jason Rothwell
Sr. UX Manager | Bullhorn
“[Prerna] had to quickly put together designs. It was an unenviable task of deconstructing a…design and reimagining the experience for the associate that still served the intent behind the original design. The design was innovative because she considered the function, priority and purpose of the information being presented on the screen. The resulting design stands up to responsiveness and zoom considerations….the design shared for feedback was notable. Bravo Prerna!”
Scott Nguyen
Senior User Experience Designer |
AFT Accessibility, Amazon
“Engineering can be tough to work with and the technical limitations of a product require careful study to design for. Prerna listens patiently to learn, humbly accepts feedback, and I respect her ability to stand as an advocate for the user when compromises must be made due to cost or delivery time.”
Harley Holt
Principal Software Engineer | Johnson & Johnson
“When I think of my time working with Prerna, the words that come to mind are teeming, buzzing, and overflowing. She is a powerhouse of ideas and intellect, ready to tackle complex challenges with confidence and poise. We worked together for a year at CHS as UX Designers, and she has my highest recommendation as a thoughtful leader in UX strategy, research, and design…”
Kat Klima
Customer Experience Strategist | CHS, Inc.
“Prerna was a complete delight to work with. She is warm, caring and has the ability to make your everyday work environment fun and enjoyable. As a strong advocate for users, she effectively organized customer feedback meetings with various stakeholders to influence design requirements. She always brought an analytical mindset to every problem, was willing to dive deep into the details, and delivered optional design solutions. She's a great listener and understands the value of collaboration. Working with Prerna over the past year has been a true pleasure- I look forward to crossing paths again!”
Debbie Seo
Senior UX Designer |
Panasonic Avionics Corporation